Issa Rae is getting into hair care, joining a growing list of celebrity women selling products for natural hair. However, the 35-year-old Insecure creator isn’t starting her own, but rather, she is stepping into a co-ownership role alongside creator Hannah Diop for Sienna Naturals. She will also be the face of the natural hair line, which boasts itself as a chemical-free product line focused on hair and scalp health.
“I’ve known Hannah for a long time, and I got to see the brand evolve from her home. It’s expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved,” Rae said in a statement obtained by The Cut. “We get coerced into manipulating our hair into styles not right for us, or using damaging products. I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey.”
“I have been natural for most of my life. I didn’t start embracing my hair until college, but I still didn’t have a handle on it. Then I went through a period in 2010 where I did too much to it, and I did the big chop. But [stylist] Felicia Leatherwood was the game changer for me,” she said. “She has been instrumental in helping me to see all the things I can do with my hair and taught me how to take care of it. She honestly likes my hair better than she likes me! To have someone literally love your hair, like, how can you not love it yourself?”
In celebration of this new venture, check out some of the most original looks the star and her stylist were able to twist her natural strands into over the years.
C’mon curl! Issa wore this elegant braided side bun with a loose spiral accenting her face. The look was done to sit front row at the Michael Kors show pre-Covid during Fashion Week.
NEW YORK, NEW YORK – FEBRUARY 12: Issa Rae attends the Michael Kors FW20 Runway Show on February 12, 2020 in New York City. (Photo by Jamie McCarthy/Getty Images for Michael Kors)
While helping to honor Denzel Washington when he was awarded his AFI Life Achievement Award last summer, the beauty wore this beautiful top bun with a chic accent braid.
HOLLYWOOD, CALIFORNIA – JUNE 06: Issa Rae attends the 47th AFI Life Achievement Award Honoring Denzel Washington at Dolby Theatre on June 06, 2019 in Hollywood, California. (Photo by Kevin Mazur/Getty Images for WarnerMedia)
We haven’t seen a bold braid like this on many, and only Issa could rock it right while at the Women in Film Annual Gala last June.
BEVERLY HILLS, CALIFORNIA – JUNE 12: Issa Rae attends the Women in Film Annual Gala 2019 presented by Max Mara at The Beverly Hilton Hotel on June 12, 2019 in Beverly Hills, California. (Photo by Emma McIntyre/FilmMagic,)
Issa wore this very structured afro puff look that helped her shine bright like a diamond while attending Rihanna’s 4th annual Diamond Ball in 2018.
NEW YORK, NY – SEPTEMBER 13: Issa Rae attends Rihanna’s 4th Annual Diamond Ball at Cipriani Wall Street on September 13, 2018 in New York City. (Photo by Theo Wargo/Getty Images)
Issa rocked this afro with clip-ins for extra oomph while speaking on a panel during the Cannes Lions Festival in 2018.
CANNES, FRANCE – JUNE 22: Issa Rae speaks onstage during the Covergirl & Droga5 session at the Cannes Lions Festival 2018 on June 22, 2018 in Cannes, France. (Photo by Dominique Charriau/Getty Images for Cannes Lions)
Issa wasn’t afraid to bring beads and braids to perhaps the most high-brow red carpet out there — the Met Gala.
NEW YORK, NY – MAY 07: Issa Rae attends Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City. (Photo by John Lamparski/Getty Images)
Issa hit up the NAACP Image Awards in 2018 with another chic twisted updo that stood out almost as much as her backless ensemble.
PASADENA, CA – JANUARY 15: Issa Rae attends the 49th NAACP Image Awards – Arrivals at Pasadena Civic Auditorium on January 15, 2018 in Pasadena, California. (Photo by David Crotty/Patrick McMullan via Getty Images)
Issa sported this twisted low bun while having a show-stopping moment on the red carpet at the Golden Globes in 2018.
BEVERLY HILLS, CA – JANUARY 07: 75th ANNUAL GOLDEN GLOBE AWARDS — Pictured: Actor Issa Rae arrives to the 75th Annual Golden Globe Awards held at the Beverly Hilton Hotel on January 7, 2018. (Photo by Kevork Djansezian/NBCU Photo Bank/NBCUniversal via Getty Images via Getty Images)
Issa let her own clip-free curls fly while accepting an award at the Black Girls Rock celebration in 2017. She looked beautiful!
NEWARK, NJ – AUGUST 05: Actress Issa Rae attends Black Girls Rock at New Jersey Performing Arts Center on August 5, 2017 in Newark, New Jersey. (Photo by Aaron J. Thornton/Getty Images)
Nobody does braids in a more fun and funky manner than Issa, who wore this combination of Fulani-inspired braids, a top bun and some curls at the NAACP Image Awards in 2017.
PASADENA, CA – FEBRUARY 11: Actress Issa Rae attends the 48th NAACP Image Awards at Pasadena Civic Auditorium on February 11, 2017 in Pasadena, California. (Photo by Jason LaVeris/FilmMagic)