Online/physical hybrids thrive
Stores that have a hybrid online/brick-and-mortar model have been doing well. These include companies like Walmart, Home Depot, and Target. Unfortunately, those focused more on apparel are suffering. Kohl’s, for example, saw a significant drop in revenue during the pandemic. Other research has found that, when it comes to items like clothes, shoppers spend more money when they can go into a physical location, than when they shop online. But with fear of leaving one’s home on the rise, that means a decline for companies that rely on that in-person experience.