Making a change isn’t easy
And even when someone does realize she needs to make changes, she may not be able to execute. Here’s the thing: making real change sucks. It means regularly going against your instincts and typically doing the thing that is least fun and most difficult. Some people may give it a go for a little while, but then they give up. And when this happens, it’s easier to go into denial, and retreat to believing there’s nothing wrong with me.