Lessons & Review: How To Win Friends and Influence People

9) Be sympathetic with the other person’s ideas and desires

10) Appeal to the nobler motives- people act for two reasons: their personal reasons and a larger, more noble motive. Whether it’s helping out the community or family, it is desirable to attach oneself to causes.

11) Dramatize your ideas- Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, and dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.

12) Throw Down a Challenge- People are naturally competitive so use it to your advantage. Challenge others to meet their personal goals or exceed their previous bests.

Part Three is probably the most important for people who are tough to deal with on a daily basis. It’s all about trying to change people without arousing anger. 

Principle 1 – Begin with praise and honest appreciation. People tend to tune out criticism if that’s the first thing they hear because we naturally get on the defensive if our work or anything is put into question.

Principle 2 – Call attention to people’s mistakes indirectly. Make a mistake well known and don’t assign the attention to an individual, but rather have it out in the open where people can pull up the cues

Principle 3 – Talk about your own mistakes before criticizing the other person. By sharing your personal testimony, you stand as a personal example that every mistake is recoverable if used as a learning experience