The Frustrating Struggles Of Women Entrepreneurs

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Striking that perfect balance in photos

When it comes to promotional images like those for website banners, billboards, or other ads, you have to think meticulously about how you’ll appear. You know that showing just X amount of skin gives the wrong impression. But wearing a turtleneck and loose suit also sends a weird signal. Again, these are not things men have to think about. A perfectly attractive man in a fitted suit can put his image on a billboard and nobody says, “Is he selling real estate or himself?” But people make those comments about female entrepreneurs based on the slightest physical detail.

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