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Michael B Jordan is giving life to Coach as the new face of their Spring 2019 menswear collection. Jordan will be the first person to hold the title as the global face of their men’s brand. Coach’s stock just went up!

Jordan will spearhead the Spring 2019 campaign with international ads and commercials for Coach’s menswear, fragrances and accessories. In an Instagram post, he shared the good news stating, “With any creative endeavor, it’s all about finding the right fit. My next role, the face of @coach men’s. Excited to work with @StuartVevers and the entire Coach fam. Good things on the way. #CoachxMBJ #CoachNY

The brand couldn’t have picked a better face for their campaign. Off the heels of Jordan’s role in the box office hit Black Pantherand with the anticipation of Creed II out in November, having him affiliated with the upcoming collection is bound to be successful. Coach showed their excitement via a series of posts on Instagram.

Well Coach, we too are very excited for this union. Not only is Jordan easy on the eyes, it is beautiful to see a person of color become the “first” in any position. His humble spirit and relaxed sense of style is a great fit for such a classic, well-rounded brand.

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