7 Businesses That Went From Black-Owned To Corporate Entities
- By
MadameNoire
Burrell Communications Group – merged with Publicis Groupe in 1999
Specializing in marketing aimed at the African-American demographic, Burrell Communications Group had ample experience in urban and youth marketing to bring to the plate. In the late 1990s, however, the company was facing pressure to expand into the general advertising market in order to stay competitive. It elected to use an alliance with French advertising giant Publicis Groupe as the vehicle to carry it towards that goal, setting up a merger with the company in 1999. As a result of the deal, Publicis Groupe acquired 49% of Burrell Communications’ stock for an undisclosed sum.
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