When I came across the photo of the woman above on Sephora’s website I was immediately stopped in my tracks. Her beautiful curls, glowing bronze skin, tribal tattoo, and facial piercing all commanded my attention, but little did I know I was looking at a woman making history.
Fast forward a day or two and I came across the same photo on my Twitter feed, this time with a message from the model, 23-year-old Taija Kerr, who was sharing the news that she is the first Afro-Hawaiian woman to be displayed on a beauty campaign.
Taija is actually a makeup artist at Sephora’s 99th and Columbus location in New York City and is one of 10 of the company’s employees selected to be a part of its holiday campaign. In her ad, the Beauty Class Facilitator who was raised in Texas but calls herself a “Hawaii girl at heart,” talked about how her entrance into the industry helped her get to know herself better. “After I started getting into beauty I truly started to find who I was and how I wanted to be portrayed,” she stated.
News of Taija’s “first” quickly went viral on Twitter and the young artist is now hoping to gain the attention of Rihanna in hopes of starring in a future Fenty Beauty campaign.
We can absolutely see it. Check out more of Taija’s stunning photos on the next few pages.