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( — Hip hop fans may be able to throw their Roc-A-Fella diamonds in the sky again real soon. Former Roc-A-Fella Records executive, Damon Dash, was granted the licensing rights use the label’s name on Monday and plans to revamp the label that was once a force in music and hip-hop culture. Dash, who founded Roc-A-Fella Records in 1996 along with Jay-Z and Kareem “Biggs” Burke, has said that the decision really came down to the opportunity being there and a “why not?” attitude. The meteoric rise of the label was built off the strength of Jay-Z’s debut album, Reasonable Doubt, and at their height the Roc-A-Fella brand featured an unparalleled stable of artists including Kanye West, Cam’ron and Beanie Sigel. A highly successful fashion line in Rocawear, a movie division, Roc Films, that put out State Property and Paid in Full, and even dabbled in the alcoholic beverage industry, taking over U.S. distribution of Armadale vodka. The decline of the label was ugly and, to some, calculated.

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