Diversify Investments Like Lil Jon? Yes, Really.

April 9, 2010  |  

(plentii.com) — Believe it or not, the King of Crunk, aka Lil Jon, can teach us a thing or two about financial security. In what was probably a major WTF moment for snooty enologists, in late 2008, Lil Jon launched a high crass, I mean, class wine label, Little Jonathan Winery.  While the pairing of the platinum-grilled Lil Jon and fine wine seems an unlikely match, his foray into the wine business exemplifies a foundational tenet in financial security: diversification of investment.

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