Advertising of hair products by major companies proliferates on TV and in print ads and on billboards of women with long, flowing hair. These images are absorbed by the subconscious, especially when we are children. We see them over and over again, in magazines, on covers of books, hair-dye bottles and hair products of every kind. Not to mention the long and ‘Hot’ haired models used to sell everything from cars to clothing. There’s a subtle message being sent that you’re not attractive unless you look like this. Imagine for just a second how it would have been if the reverse were true; if all your life you saw only images of beautiful short, kinky, healthy, hair everywhere? You can’t even imagine it, can you? Probably not, because long is the standard for beauty in America and of course long, straight and blond hair is considered the ultimate description of beauty in the western world; an idea that’s spreading globally, which is not a good thing if that’s not your heritage.