Frugal & Fab: Top Black Budget Fashion Bloggers Share Their Best Tips

Economy of Style: Psyche Southwell

Psyche Southwell fills her homey, inviting online shopping diary with self-portraits documenting her numerous successes in discount shopping. Her motivation? “Cost presents a very real issue for women,” the thirty-two year-old told The Atlanta Post. A Lexington, Kentucky-based researcher and educator, Psyche has been known to pen posts from fitting rooms when she sees a particularly compelling item. One of her hop tips is to visit discount retailers like Marshall’s and TJ Maxx on stock day for the best access to new apparel. “Once you become aware of the pricing strategies in the market of style,” says Southwell, who started Economy of Style in 2007, “you quickly realize there are some things you should never pay full price for.” Visit her site to learn what isn’t worth spending too much on — and all these black budget fashion bloggers for more fun, exciting ways to save.