Entrepreneurs, Deciding Who to Ask for Money

September 24, 2010  |  

(Entrepreneur) — If your face was on the ten o’clock news, how many people would look up and say, “I know that person!”? The list is probably longer than you’d think–and includes more prospective investors than you’d imagine. They need not be millionaires, and they need not be loyal relatives.

If you’re like many small-business owners, you first reaction to the topic [of raising money from friends and family] may be, “But I don’t know enough people with money, much less people I’d feel comfortable asking for money.”

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