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Sales of the new BlackBerry Z10 weren’t exactly stellar this past weekend, the first three days that the new device was available to AT&T subscribers. But the lack of people lined up at stores didn’t tell the whole story, according to FierceWireless.

The website says that 10 days of pre-sales, BlackBerry’s emphasis on enterprise users, and the coming sales of the device at other carriers, including T-Mobile, could be contributing to the slow start.

Moreover, experts that spoke with the site say that BlackBerry, which popular abroad, is facing overwhelming competition here from Apple and Samsung.

The lackluster start drove down BlackBerry’s stock by about eight percent on Friday and Forbes says it doesn’t look like it’s going to get much better. Goldman Sachs has also downgraded the stock.

Part of the problem is very likely the marketing. We’ve seen promoted Tweets, but other areas seem to be lacking. We asked on Friday about Alicia Keys’ disappearance. One of our Twitter followers, @AlexsisRenee, noted that she’s only see one commercial. And then our writer Ann Brown noted this story from talking about a kick-off event with Ludacris and Janelle Monae in Times Square over the weekend. How come we didn’t hear about this? Did anyone?

Sales at Verizon start today.

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