From Pimple Face To The Face: Acne-Prone Celebs Who Became Proactiv® Spokespersons
Justin Bieber
Signing Justin Bieber on to be a spokesperson was a major achievement for Proactiv® – even if he did only have teenage “zits” and not full scale acne as many of the other celebrity spokespersons did. His endorsement brought concrete credibility to the brand – at a multi-million dollar price, of course.