Are More Men Bleaching Their Skin?

Evidence #5: Middle East phenomenon

The Middle East is the breeding ground for skin lightening creams. Their enterprise, BeautyWorld Middle East encompasses a network of beauty brands, cosmetics and fragrances that reach men and women. Recently, their skincare products have intrigued the male population at large. Hence, the skin-lightening creams which have taken the industry by storm. Men are starting to use these products to lighten their overall skin tones.

Managing Director Elizabeth Brehl, raised global initiatives to expand the product at an event for BeautyWorld Middle East:

“Skin lightening is one of the increasingly growing segments of the global beauty industry, with Asia holding the maximum market share and the most potential to expand.”

“The growth in ethnic populations in the UK and US is now said to have accelerated demand for lightening products in the West. Over time, skin whitening products have grown from being lim-ited to only facial care, to encompass overall skincare. Another trend witnessed in the skin whitening market is the huge rise in usage of skin lightening products by men.”

Source: http://www.ameinfo.com