Are More Men Bleaching Their Skin?

Evidence #2: The Mad Facebook Ad

Believe it or not, Facebook has a stake in the skin-lightening venture. India’s users have grativated to Vaseline’s newest service that reads, “Transform Your Face on Facebook with Vaseline Men” that is designed to lighten skin pigmentation in application profile pictures.

“The app was developed to promote Vaseline’s line of skin lightening creams for men by cashing in on India’s notorious preference for lighter skin tones.

The first skin lightening cream for women was introduced in India in the late ’70s and the men’s cream, known as Fair & Handsome, followed in 2005.

Confirming this obsession with lighter tones, Shaadi.com, an online dating site in India, polled nearly 12,000 people in 2009 and asked what they look for when picking a partner. An overwhelming response showed that users considered a fair complexion to be the most important criteria in choosing a mate.”

Source: thegrio.com