How She Launched It: Myleik Teele, Founder of curlBOX

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MN: How did you come up with the $20 price point for monthly subscriptions?

Teele: I came up with the price point by examining the market and running the numbers.  When you receive a curlBOX you receive a gift.  curlBOX is a premium service and honestly, our subscribers simply expect more from us.  Our boxes also have a high-value – the premiere curlBOX had an item in it worth $21. So members are definitely getting their money’s worth.

MN: Does curlBOX have different levels of membership? Are their any VIP options?

Teele: There are no regular members at curlBOX.  All of our members are VIP. We also have a newsletter that’s free to those who aren’t members yet and we’re always doing fun things for them.  We have contests, giveaways and even exclusive coupons that you can only get if you’re on our mailing list.

MN: How are you handling the demand? Does curlBOX have a waiting list?

Teele: There is no official waiting list.  But, we want to grow at a comfortable pace to maintain the integrity and quality of our service.  So we open the memberships up for a [predetermined number] of new subscribers every month and we will continue to do so [until further notice.]

MN: Was curlBOX designed for lifetime memberships? Or, do you think that once subscribers get a feel for what products work best for their hair, they’ll drop off the list.

Teele: I always say that I’m not even sure that I’d be a lifetime member.  You get a LOT of stuff.  Some people can’t work through the boxes fast enough to stay on long term and what’s fun about that is that they give someone else a chance to get on the list and try new things.  Some have emailed that after 3 months they’ve found ALL of the products that work perfectly for them.  That’s victory for me!  That’s the goal … I just want to help you find what works BEST for you and whether you get it within a month or years of curlBOX is alright with me.

MN: Is curlBOX profitable?

Teele: Yes. The business is doing very well.

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