Every Song Has A Story: ‘Hit ‘Em Up Style (Oops!)’ By Blu Cantrell
- By
Veronica Wells
What made it work?
It’s hard to point out one element that made this song so well-received across the world. But one thing it had going for it, was the fact that nothing else sounded like it on the radio in 2001. In the You Know I Got Soul interview, Cantrell said, “I couldn’t categorize “Hit ‘em Up Style” and I don’t think anybody could. That’s why it was being played on so many different radio stations. I don’t really like to categorize myself because most labels have a demographic for what type of people they’re trying to direct your record to or who is going to buy it. Everything they said, none of it happened. It ended up loved by 70-year-olds to 5-year-olds all over the world.”
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