Old-fashioned word of mouth
When you don’t have a marketing budget or don’t know where to begin when it comes to advertising your business, Brooks reminds us not to forget about good old-fashioned word of mouth. “The best way to advertise without a marketing budget is to become your own walking billboard. Consumers believe in what they see, and you are the product. [It’s] word of mouth – people buy from people who their friends have had great experiences with.” On that note, if you already have customers and clients who are happy with you, it’s not much to ask them to write a review, share a little post on social media, or simply tell their friends about you.