Beauty Of 5: Meet Wakati, The Newest Line Catered Specifically To Women With 4C Hair
- By
Victoria Uwumarogie
Source: Wakati / Kao
Why was it important to collaborate with FAMU marketing students to come up with the look and concept? Did they play a part in helping to test and improve the formula when necessary?
In collaboration with Florida Agriculture and Mechanical University (FAMU), our team worked with the school’s business students to tackle consumer challenges and develop brand elements that would ultimately help birth the Wakati brand. Yes, they were involved in many aspects of developing this brand from packaging design, marketing plans, distribution guidance, and gaining product feedback. We will continue collaborating with FAMU and plan to expand to other HBCUs in the future to redefine and refine what beauty truly is.
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