Beauty Of 5: Meet Wakati, The Newest Line Catered Specifically To Women With 4C Hair

Source: Wakati / Kao

A shampoo, conditioner and leave-in are great and common first product launches for burgeoning hair lines. Tell us more about the Re-Activating Conditioning Mist because that is an interesting pick in a first lineup.

This is an example of the result of working so closely with the 4C community. We know the natural texture consumer has different wash-day cycles and there is a need to keep their curls and coils properly conditioned, moisturized and detangled for optimum styling. This was a true unmet need in the market. We wanted to create something that easily fits into the consumer’s routine by offering a mist that will re-activate the conditioning she receives from using our Water-Activated Advanced Conditioner. The Re-Activating Conditioning Mist was designed to be used as a leave-in conditioning mist to restore moisture, bounce and shine to your coils so that you can keep your styles longer.