“My husband and I, we’ve been locked for over a decade,” Tara Darnley, co-founder of Peculiar Roots, told MadameNoire. “When we started our journey, there was absolutely nothing on the market for even natural hair and over the years, we saw that as the natural hair movement grew and natural hair care brands grew, no one really made anything for us.”
The Darnelys would eventually go on to launch Peculiar Roots, a haircare brand specially designed for men and when with locs. There were two goals: One, to act as a bridge between the beauty industry and the loc community. Two, to solve many of the unique challenges faced by the many men, women, and even kids who wear locs. In no time, the brand gained recognition from Sally Beauty and Cosmo Prof’s Cultivate Cohort of Women Entrepreneurs initiative — a program that helps to accelerate and empower women-owned beauty brands through mentorship, grant opportunities, and distribution deals via SallyBeauty.com and Sally Beauty stores.
“Over the years and just seeing the issues that we faced, we were like okay we have to make some type of change in the beauty industry and normalize having locs,” said Darnley.
They also made a change by creating products that are build-up free, which is especially important if you have loc’d hair.
“Because there are no products on the market for us, we retreat to things that are not made for our hair. When you look at even the loc community you know we have people who use Febreeze just make their hair smell good. So that’s where it really came from with the shampoos and all our products,” Darnle said of the Clarifying & Detox Black Charcoal Shampoo.”It is soft enough to be able to use every day, every week, every month. You can use it just like any regular shampoo that you use, but it’s going to strip that dirt and that build-up from your hair. It will literally bring everything on the top of your hair and you might freak out like, ‘What’s going on?’ because it’s gonna pull all those things from your hair.”
And while all of the shampoos in the collection work extremely well, the Charcoal shampoo is packed with ingredients that help to clarify while simultaneously restoring moisture.
“Charcoal is known to pull debris and dirt from anything,” Darnley raved. “And so we’re very like specific with the ingredients that we use and so the charcoal is gonna pull those things out but that Black Charcoal Shampoo also has a shea butter inside. So when it’s pulling that dirt out, it’s also gonna put those nice essential oils back into your hair. It’s gonna make it super soft and make it manageable”