The Mane Choice
After a bad color job left her hair dry and brittle, Courtney Adeleye realized that there weren’t many products available that suited her needs. To remedy this issue, she began creating her own products at home and sharing her recipes via YouTube with other Black women.
“I would have people writing in like, ‘I’m not into mixing ingredients and products. Can you just sell it?” the former nurse told Madame Noire in a 2017 interview. “Everybody was saying the same thing, ‘We want the product.'”
Adeleye eventually took a leap of faith and The Mane Choice was born in 2013. With the majority of beauty products that are targeted towards Black women containing toxic ingredients, The Mane Choice provides a health-conscious alternative to women seeking to beautify their tresses without inviting toxic chemicals into their bodies.