Dubbed 2017’s “Invention of the Year” by Time Magazine, Fenty Beauty blows competitors out of the water with its commitment to inclusivity and excellence. With 40 different high-quality shades of foundation to choose from, Fenty Beauty unapologetically caters to Black women.
“I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over,” Rihanna told Time.