Tracee Ellis Ross is a woman who wears quite a few hats, from TV and film actress to awards show host and fitness inspiration. Now, the woman who has also been curl goals for countless women over the years, is delving into beauty with her new hair-care line, Pattern.
In an Instagram announcement posted on Tuesday, the 46-year-old star said that Pattern has been in the works since she wrote her first brand pitch in 2008 and was finally on the way after two years of perfecting the products with chemists. The line will be available on Monday, September 9 at 9 a.m. on the brand’s site and is specifically for “curly, coily, and tight textured hair.” Her aim for the line is for it to “celebrate our hair for what it is: beautiful!”
“@patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c,” she wrote. “The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.”
“@patternbeauty is for those of us who need more than a quarter size of product,” she continued, promising “large conditioner sizes that actually fulfill the unmet needs of our community” as well as “accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are.”
The Golden Globe-winning star hinted at the launch of a beauty line over the last few days with some pretty gorgeous images, like this one:
She also talked about her own complicated hair journey, from relaxers to natural curls, a few days prior to the announcement.
“i can literally chronicle my journey of self-acceptance through my journey with my hair,” she wrote on Instagram. “growing up, society told me there was a right way to wear my hair and a right way to look. those ideals didn’t match what i saw in the mirror, so i tried to beat my curls into submission— putting body lotion in my hair, sleeping in rollers, blowouts, relaxers, texturizers, ponytails so tight they gave me a headache; and i even whipped out an iron (the kind you use for clothes) in an attempt to straighten it that way. trying to make my hair look ‘easy and breezy’, ‘bouncin’ and behavin’’ actually had the opposite effect. my hair was broken, damaged, and tired of trying to be something that it wasn’t.”
“i finally took the leap and stopped relaxing my curls, thereby beginning the healing journey towards loving my hair,” she said. “it was a long road to knowing, understanding and, eventually, loving my curls. now i just let them be the happy little ringlets and zig zags of joy they want to be.”
Tracee joins other stars who have forayed into hair, including Gabrielle Union, Kenya Moore and soon-to-be hair line creator Taraji P. Henson. We have a feeling though that Tracee’s coveted curls are going to push a lot of people to stores to check out Pattern in a way they haven’t for these other products. Will you be one of them?