Janet Mock Is Partnering With Valentino And Bringing More Visibility To Black Trans Women
Janet Mock can add ‘fashion judge’ to her resume. The 36-year-old writer, producer, director, trans rights activist and more is starring in the new Valentino campaign promoting their latest bag. Valentino has partnered with Mock as well as filmmaker and director Luke Gilford (who has directed music videos for CHristina Aguilera) to launch three videos surrounding the release of the second iteration of the VSLING bag. Exciting!
Here, Rowan Blanchard is playing “Claire” and the Valentino IG page explains she’s trying “to figure out her competition during the Valentino Garavani VSLING bag audition.”
Janet Mock plays the casting director looking for talent for Valentino’s VSLING bag campaign. They are using three “types” for the campaign including an Instagram influencer, an iconic actress, and a love-obsessed starlet. They are dropping the celebs they are using dropped on July 23rd, 29th, and September 2nd. The first celeb was 17-year-old Rowan Blanchard, who is definitely attracting the Disney crowd (and their parents) to the Valentino campaign.
The second person to audition is Devoray played by Pose actress Dominique T.A.R. Jackson. Yesss for Valentino giving more Black, trans women visibility! I’m sure Mock had something to do with this casting.
Ahhh, I wonder who the third person is?! We really have to wait over a month to find out?!
The VSLING bag has been spotted on celebrities like Naomi Campbell, FKA Twigs and more.
What do you think of this campaign? Share your thoughts in the comment section.