The summer heat can be brutal on Black hair, which is why P&G’s My Black Is Beautiful product launch couldn’t come at a better time. Monday, the cultural platform announced the release of its debut line of hair care products designed specifically for Black women.
“The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs,” said Lela Coffey, brand director of multicultural beauty at P&G. “With Sally Beauty and My Black is Beautiful’s collective focus on serving the needs of the online community, and P&G’s vast technical knowledge of textured hair, the two companies established a partnership to deliver a new haircare line that is both inspired by and designed by Black women.”
If you’re asking yourself what’s different about this line, the answer is Golden Milk: a specially curated blend of turmeric, coconut milk, ginger, honey, and coconut oil. These ingredients provide a nutrient-rich source of essential vitamins, minerals, and amino acids for supreme hydration and nourishment and are found in all four staple products from the line which is carried nationwide exclusively at Sally’s Beauty stores starting today.
“We are excited and honored to have partnered with Procter & Gamble and My Black is Beautiful on this new line” said Maryann Herskowitz, vice president of color & care at Sally Beauty. “We share the vision of My Black is Beautiful to celebrate and empower Black women. To see that come to life in a line of products celebrating her unique beauty thrills us.”
Check out the details on the products in the line on the next few pages.
First up in the collection is the Hydrating Shampoo. This lightweight cleanser is specially designed to thoroughly cleanse all hair types without stripping your mane of its essential oils. In addition to protecting against moisture loss, this creamy golden milk-infused formula increases moisture and fortifies hair follicles, which means reduced breakage ($11.99, Sally’s Beauty).