It even allows for false role-play
Admit it: you do a little fantasizing when you shop. I don’t mean sexually (unless you’re in a lingerie store) but in other ways. You buy the clothes for the life you wish you were leading, rather than being out there and actually pursuing that life. You buy cute workout clothes, or a cute outfit you could see yourself wearing to an art gallery opening. But perhaps you don’t work out much and you don’t go to art gallery openings. Shopping lets you ignore that reality for a moment because, hey, at least you’re dressing the part.