Case Study: The Best and Worst Hip-Hop Fashion Lines
Bonus: Bentz’s comments for some brands that, while reasonably successful, don’t contain all the ingredients for an all-round superior brand:
The Billionaire Boys Club & Ice Cream
Pharrell launched these two luxury streetwear clothing brands in 2005 through a partnership with Japanese fashion icon Nigo, the founder of A Bathing Ape (BAPE). Though it was launched in 2005, prior to that time, the brand suffered setbacks as a result of disputes between the producer and Reebok, who was originally set to release the line. While Bentz describes the line as “gorgeous and really sophisticated,” she says she fears that “the price points are a bit too high for its target market.” Nonetheless, the brand is still holding steady with a collection on the way for spring/summer 2011.