(Time) — After a blizzard started blanketing the Northeast on Dec. 26, an event that earned the Twitter hashtag #snowpocalypse, Booker turned the microblogging site into a public-service tool. Residents of the city, which has a population of around 280,000, swarmed Booker’s account (@CoryBooker) with requests for help, and the mayor responded. He and his staff have bounced around Newark shoveling streets and sending plows to areas where residents said they were still snowed in. “Just doug [sic] a car out on Springfield Ave and broke the cardinal rule: ‘Lift with your Knees!!’ I think I left part of my back back there,” he reported in one message. One person let Booker know, via Twitter, that the snowy streets were preventing his sister from buying diapers. About an hour later, Booker was at the sister’s door, diapers in hand.
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