The Most Fascinating Events, News, and Occurences of 2010
- By
MadameNoire
A Black Man Revives Old Spice
The popularity of the Old Spice ads has blown advertisers and fans of the cologne classic away. What is it about Isaiah Mustafa that has been able to revitalize a brand so instantaneously? We’re not sure how to breakdown the formula of his appeal but we do know that an African-American got to be face of the biggest viral marketing campaign in 2010.
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