Biz Inspiration: 7 Small Beverage Companies That Hit It Big
Naked Juice was born near the beaches of Santa Monica, CA in 1983 where it was first sold towel-to-towel. Today, Naked Juice can be found in produce aisles or in grocers’ refrigerated section across the country. Naked Juice is a line of delicious, all-natural 100% juices, 100% juice smoothies and protein smoothies. Naked Juice never adds sugar, preservatives, artificial colors or flavors. In 2009, Naked Juice announced that they were the first national beverage company to use 100% post consumer recycled plastic, or RPet.
Based: Santa Monica, CA
Worth: In 2006, Naked Juice Company was acquired by PepsiCo., some say, to keep up with Coca Cola Co.’s new juice company purchase. While the terms of the agreement were not disclosed, it’s worth noting that PepsiCo. is one of the world’s largest food and beverage companies with annual revenues of more than $32 billion. Its principal businesses include Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. Its portfolio includes 17 brands that generate $1 billion or more each in annual retail sales.
