Biz Inspiration: 7 Small Beverage Companies That Hit It Big
- By
MadameNoire
With a used $200 hand-juicer and a few boxes of oranges, three friends, Greg Steltenpohl, Gerry Percy, and Bonnie Bassett squeezed fresh juice in a shed behind their house and delivered it to local restaurants in their Volkswagen vans. The first day of business they juiced just one box of oranges. With the profits from that day’s sales, they were able to buy two boxes of oranges the next day, and so Odwalla began. Odwalla was founded in Santa Cruz, CA, in 1990. They began selling juice in 1994.
Based: Santa Cruz, CA
Worth: In 2001, Coca-Cola Co. bought Odwalla Inc. for $181 million.
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