Delivering ‘Decoded’ in Multiple Ways

December 13, 2010  |  

(Wall Street Journal) — Buying a new book isn’t as easy as it used to be.  Spiegel & Grau, an imprint of Bertelsmann AG’s Random House Inc., last month put Jay-Z’s memoir and lyric guide, “Decoded,” on sale as a $35 hardcover. It also made a digital edition available at the same price, although Amazon.com Inc. and Barnes & Noble Inc. sell it for only $9.99. The book has been a big hit. Published on Nov. 16, it has 330,000 copies in print, according to its publisher, a significant number of copies in this economy.

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