(Forbes) — The countdown has begun. In just three weeks one of television’s biggest experiments will launch. The Oprah Winfrey Network (OWN), a joint venture between the media mogul and Discovery Communications, will hang its fate on the appeal of the world’s most recognizable woman. But behind the scenes, another female leader is busy laying the foundation for Oprah’s next favorite thing. TV veteran Christina Norman, chief executive of OWN since February of 2009, is charged with overseeing all business and creative areas of the cable channel and website. Norman previously spent 17 years at MTV, climbing from a freelance production manager to president of the network. The hard work and spotless record took its toll, however, causing an exhausted Norman to initially take herself out of the running for the OWN job. But after a few months of rest, she realized it was an opportunity she couldn’t walk away from.