How to Formulate A Premium Pricing Strategy

August 6, 2010  |  

(Entrepreneur) — Customers are constantly looking for ways to save money rather than spend more of it, so companies that position products in the premium price range may struggle. However, with the right formula, you can earn the right to charge customers more than your competitors do. If you’ve been marketing your products or services as low-cost options, it’s difficult to move up the price ladder without devoting significant dollars to aggressive marketing outreach and realistic differentiation between product offerings. The best approach is to launch products as premium offerings from the beginning–if that’s what yourbusiness model calls for–because it’s easier to mark products down (and nearly impossible to mark them up) once they’ve been identified with a specific price point.

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