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(Inc) —The “green IT” movement brings an interesting layer of complexity to the IT function. Depending upon your political and/or social interests you will either embrace the extra work required to implement a successful green IT program or you will grudgingly check it off your “to-do” list like any other part of your job. For small businesses like the one I work for, a PR agency based in Silicon Valley, the process of greening your IT can have its challenges, but it also has valuable rewards.

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