Death Of The Elevator Pitch

June 3, 2010  |  

(Inc.com) — Is the elevator pitch extinct? New York City VC Mark Peter Davis says it is. Writing on the Business Insider, Davis says that the scenario very rarely occurs when an entrepreneur has to deliver a blazing fast one-minute summary of their business to a trapped investor. As he explains, “While entrepreneurs can meet investors at networking events, at pitch events, and yes, in elevators, they don’t need to feel that they have to corner the investor and deliver a canned 1-minute light-speed monologue about their business before the investor can get away.” Rather, Davis says that investors, by their nature, are constantly seeking great entrepreneurs and if they run across a credible one, they will take the time to learn about their business through the course of a normal conversation.

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