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(E-Consultancy) — Know Your Cost of Sale. If you’re in multichannel, then your financial controller will be working on the net margin for the various channels in which your customers can buy: Online, instore, catalogue, phone and so on. Once Cost of Goods Sold and direct overheads are taken into account, he’ll then deduct the cost of selling – so marketing, infrastructure, staffing, fulfillment etc.

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