Michael Porter on Inner City Business
(BusinessWeek) — Staples is one of a handful of large organizations that have found a way to boost their competitiveness while also benefiting their local communities. Hospitals and universities, often located in city centers, do this. But all too often, large companies see corporate social responsibility as something entirely separate from their business goals. As high unemployment, rising poverty, and dismay over corporate greed breed contempt for the capitalist market system, companies would be wise to follow the lead of Staples. Serving the intersecting needs of business and the community is the only path to winning back respect for Corporate America.