Did Vuitton Engage in a Little Fakery, Too?

May 28, 2010  |  

(Businessweek) — LVMH Moet Hennessy Louis Vuitton has zero tolerance for companies that manufacture and sell fake goods. The Paris-based luxury group works with law-enforcement authorities to shut down counterfeiting operations in China, and has won court rulings against eBay for selling fake copies of Vuitton bags, Dior sunglasses, and other items. But now British regulators have accused LVMH of engaging in a bit of fakery itself. On May 26, the country’s Advertising Standards Authority banned two recent Louis Vuitton advertisements, saying they left a “misleading” impression that the company’s products were handmade.

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