(Biz Community) — Africa is a continent rich in natural and human capital resources, but its biggest asset by far is the diversity, warmth, friendliness, generosity, humility and humanity of its people. This was the inspiration for the official slogan of the 2010 FIFA World Cup, ‘Ke Nako. Celebrate Africa’s Humanity’. The 2010 Soccer World Cup has created a wonderful PR platform for Africa to build an African brand identity that reflects the continent’s economic diversity, entrepreneurial aspirations, sporting excellence, increasing investment, economic growth, and greater stability. Hosting the 2010 WC also presented the continent with an opportunity to take charge of the management of the continent’s brand.
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