Writing Headlines On The Web

May 17, 2010  |  

(New York Times)  — Don’t know who Taylor Momsen is? Neither do I, beyond that she is the mean one on “Gossip Girl.” But Facebook knows her well, Twitter loves her, and she and Google have been hooking up, like, forever. One more fact about Ms. Momsen: she has nothing to do with this column, let alone the headline. But her very name is a prized key word online — just the thing to push my column to the top of Google rankings.

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