All Articles Tagged "youtube"
Since Google introduced its Google+ social networking platform, one had to have a Google+ profile in order to engage in its other platforms such as YouTube. But not anymore.
The search guru company has decided to change how it handles the still fairly new platform to better serve its users.
“When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life. While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink,” said the company on its official blog.
After receiving complaints from users who did not want to use their Google+ profile in order to access other Google related accounts and platforms, the company is restructuring the network.
In a few months, a Google account will be all you need to communicate with contacts, access YouTube, or share content. YouTube will be the first Google product to undergo these changes.
“As always, your underlying Google Account won’t be searchable or followable, unlike public Google+ profiles. And for people who already created Google+ profiles but don’t plan to use Google+ itself, we’ll offer better options for managing and removing those public profiles,” said Google.
But the company has no plans of getting rid of Google+, instead they seem to be making logical upgrades to the platform. These upgrades include Google+ Collections which will allow users to share and participate in topics based on the users’ interests. The company will be moving Google+ photos into its Google Photos app and adding location sharing into its hangouts instead of the social platform.
“We think changes like these will lead to a more focused, more useful, more engaging Google+.”
Are you a Google+ user? What other changes would you like to see the company make?
When it comes to social media, would you believe me if I said YouTube was king? With many social media users flocking to popular platforms like Twitter, Facebook, Instagram, Snapchat and Periscope, to name a few, it’s hard to believe video-sharing website YouTube is as popular but it makes perfect business sense.
A recent Business Insider article discussing the success of “The Wendy Williams Show” points out why the daytime TV show is dominating YouTube. “Wendy” is second in YouTube views and subscribers to another popular TV show, “The Ellen DeGeneres Show.” The success of the“ Wendy” YouTube channel can be attributed to its free, shareable videos, the reality TV show vibe and ability to reach new audiences from across the globe. YouTube’s partner program allows for “Wendy” to also generate a profit, which “impacts the show’s bottom line.”
A report released last year by AOL Platforms revealed YouTube is more effective at introducing new products to consumers and converting them to purchase. For those investing in paid advertising, YouTube trumps Facebook, Google+ and Twitter.
Brands and businesses have found success in growing their audience on this social media network, both through organic and paid means. YouTube has more than a billion active users to date with the number of hours people are watching on YouTube each month going up 50 percent year over year.
It’s crucial for brands to know what makes return users and loyal subscribers click on a video, as well as what would make someone subscribe to one’s channel. One thing that “Wendy” has undoubtedly done is tap into what’s already working for her. She and her team know her audience is looking for one thing, and one thing only, more Williams. It’s why the after-show is a hit and “Hot Topics,” which is the show’s most popular segment, keeps her audience, new and old, engaged with her YouTube presence.
“It’s not scripted, it’s just me talking,” Williams said about the after-show. “I’m very comfortable with myself.”
Tristan Zimmerman, the show’s senior digital producer, knows this. It’s why he and Associate Web Producer Jessica Bell have mastered a strategy of giving viewers more “Wendy.”
Each video gets around 50,000 views or more within a day or two, with some getting closer to 100,000 views, reports Business Insider.
“The after-show came out of that need [to connect with fans on social media],” said Zimmerman. “She’s open to having that sort of conversation and connection with her audience, but she’s not going to be sitting on her phone tweeting in 140 characters.”
As they say, if it ain’t broke, don’t fix it. And with “Wendy” mastering a social media strategy that proves successful (sans the latest platforms), it’ll be a great case study as the social media landscape evolves.
Do you have a YouTube channel for your brand? Tell us how you attract your following in the comments section below.
Perhaps you want to be the ultimate source of guidance for ladies who want their eyebrows “on fleek.” Or maybe you aspire to be greatest hair guru that YouTube has ever seen. Good. You’ve come to the right place, ladies. MadameNoire Business can help you — and your brand — reach new heights on the YouTube vlogosphere. With a solid presence on YouTube, countless opportunities can come flying your way.
We’ve got some valuable tips that will drive your brand to blossom. Here are the do’s and don’ts of YouTube branding.
Soon you might not be able to watch certain videos by Pharrell, John Lennon, Smokey Robinson, and many others on YouTube.
The site has been threatened with a $1 billion lawsuit that could force them to remove 20,000 videos by artists over rights dispute.
Music industry veteran Irving Azoff and his company, Global Music Rights (GMR), filed the lawsuit and represents the interests of around 40 music stars. According to Azoff, the video-sharing website does not have the performance rights for thousands of songs they currently offer on its streaming service.
He also claims “that although YouTube may have negotiated deals with the record labels, they have not done the same with the artists,” reports Daily Mail. Azoff feels the site must make deals with the artists as well.
“Many of the songs were previously handled by ASCAP and BMI, which thanks to consent decrees with the Justice Department, were subject to blanket licenses anytime a digital outlet like YouTube requested one. Not anymore,” reports The Hollywood Reporter.
Azoff told THR that his clients wanted to go after YouTube, as opposed to other sharing sites, because they have been “least cooperative” and are “the worst offenders.”
YouTube has not yet responded to a request for a comment from Daily Mail.
In this new series, One Bold Move, MadameNoire profiled four popular bloggers in the categories of Hair, Makeup, Style, and Fitness. These bloggers discussed the one bold decision that placed their life on a completely different trajectory. In this episode, makeup guru Missy Lynn shares her story and explains why African American women should embrace their beauty.
To visit her YouTube channel for tutorials and more, click here!
If you’re not careful, your selection of underwear can make or break your day. So choose wisely. Bikini brief for days when you’re going to be moving around and want a snug fit but some breathability. Granny panties when you couldn’t care less and the thong when you want to feel your sexiest.
So many options.
And if you ever need a little song to help you in the morning, the Lowe Sisters have provided that soundtrack. It’s set to an old gospel hymn, I think to the tune of “Look Where He Brought Me From.” (But I could be wrong. I’ve listened to this song so many times, I’ve forgotten the original. If someone can correct me, let me know.) You can tell from the first note that these sisters grew up in the church because they sang this song, complete with a shouting break at the end. Once you catch the groove, you’ll forget that they’re singing about something as trivial as panties.
Though the sisters recorded this song over a year ago, it’s gained new traction because it’s been played on quite a few morning shows. If you’re a fan of the Rickey Smiley show, you may be familiar but for those of you who’ve missed it, thank me later.
I love a good Daddy-Daughter moment. There’s nothing like it. And rest assured that if and when I find them on the internet, I’ll always share them with you, our readers because as we’ve seen, in just the past couple of days, the world can be a cold and dark place. There’s nothing wrong with spreading a little light as often as possible.
Enter Ricky Weems and his eldest daughter Kayliyah. Weems, the father of two, solicited the help of his daughter, who has perfect rhythm, to rap about their relationship. And don’t let the fact that she’s a child fool you. The verses are sick.
Weems posted the video on his Facebook page earlier this month, writing the following:
BREAKING NEWS ALERT!!! Here is the video!! Shoutout to my baby girl Malaya who couldn’t make the video shoot, she was doing a commercial Shoutout to the cameraman Jermaine who’s only 6, but he learning Shoutout to Kayliyah who is a natural!! Here it is, “kickin it wit my daddy”!! Just a snippet!!
Check out a few of my favorite lines (being that I’ve watched this video at least seven times and memorized parts of it.)
Hi my name Kayliyah
I’m my daddy’s oldest
He always say he love me
And my daddy show it
(Ricky– He Do!)
Finished third grade
Now I’m going to the fourth
I get good grades on my papers and reports
Got a lot of awards for jobs for well done
Two times in a row I made student of the month
And that’s just the half of it y’all. Watch the whole video and look of sheer joy as Kayliyah and Ricky shake up and dance at the end.
Looking for a chance to win easy money? Look no further.
As you already know, MadameNoire spends a great deal of time cranking out videos for our loyal readers, whether they be spoofs, news videos, celebrity interviews, or our most popular series, Ask a Black Man. Sometimes we’re not sure if you catch all of them, though, which is why we want you to subscribe to our YouTube channel so you can have all of our video goodness in one spot — and be the first to catch our one-on-ones with your favorite stars. And all you have to do to subscribe, is just click the link above and leave your YouTube Username in the comments section for verification. That’s not much to ask for a chance to win a $250 American Express card now is it? We didn’t think so.
Last week, the internet was buzzing over a video of a man trying to take a selfie in front of an oncoming train who got smashed in the face by the train’s conductor’s foot.
Jared Michael Frank, 22, was on a Peru Rails track when the incident occurred. It should be noted, it’s not uncommon for people to walk alongside these trains. Despite being hit, Frank apparently had no injuries. Therefore, journalists called his “selfie video” fraudulent. Whether or not it is, Gawker reports Frank has attracted the attention of media companies with his 23,719,468 views on his YouTube account.
“They’re offering him thousands of dollars in advertising and licensing opportunities,” the blog says. “YouTube’s official monthly figures haven’t been totaled up yet, but Frank could bank anywhere from $30,000 to $250,000,” adds the CBC. Frank can earn anywhere from $2 t0 $16 per 1,000 views and 70 percent share for all of the clicks.
Frank adds, “I’m a little worried, but I have a decent relationship with the licensing company, so I trust them. I did a lot of research first.” Frank agreed to partner with Jukin Media, a media company that helps those with visual content monetize their content to increase viewership.
As resident of Canada, Frank stated he will use the money to pay off his recent travels to Peru and go to film school. He says has movie ideas he would like to work on. Surely, none of them involve him getting hit in the head.
Below is his viral video. Do you think it’s real?
If your 9-to-5 is in a different field from your passion-fueled side hustle, take inspiration from Keaira LaShae. A lead trainer for the fitness company Daily Burn and the creator of the dance-based “Move” workout, LaShae is also a budding R&B star.
On Daily Burn, she takes fans through fun routines that incorporate Bollywood, African, Latin and hip-hop steps. But the amiable trainer also captures the attention of fitness fans on her two YouTube channels — SuperheroFitnessTV and Keaira LaShae — which have cumulatively amassed 60 million views. On both, she extends her workouts with useful tutorials that run the gamut from “How to Dance in the Club (In a Dress)” (1,049,810 views as I write this) to a “How to Booty Pop/Twerk Workout” (157,641 views in just three months).
As part of LaShae’s plan to build her following as a 360 degree entertainer, she often sets her video classes to a soundtrack of her own original music, sometimes breaks into song, and almost always drives traffic to her new singles with links that overlay her videos. And it’s working.
She says a 60-city college tour with Kendrick Lamar is in the works, and she’s about to star in her own dance fitness DVD to be distributed by LionsGate. A meal plan for her health-conscious followers (via her upcoming app) is also soon to be released.
We tapped LaShae’s expertise for pointers on how to build a strong following doing what we love.
Madame Noire: How did you turn your personal love of working out into a business?
KL: I graduated high school early and after that I didn’t want to go straight to college. I was like, “I’ve got to do something else.” So [at 16], I trained at a local gym… under one of the workers there. [I learned personal training] and then got my license when I was old enough.
MN: What made you decide to put your workouts online?
KL: I’ve done it for a while in person for people… but when I did it on YouTube, when I did it online, and people were like “Oh my God, this is amazing,” I was like “Man, I could really do something with this. Not only could I help people and help them have fun while working out and get them in shape, but I can also make money by doing this?”
MN: How did the Daily Burn gig come about?
KL: I started getting hired from different companies because they saw me on YouTube. [I auditioned for a back up position in a Daily Burn video, and] Daily Burn was like, ‘Uh, why in the world did you come in as a back up? What is wrong with you? We saw that YouTube. You need to lead these videos.”
MN: How did you amass 60 million hits on your YouTube page?
KL: Well, it’s a combination of things. I’m a singer and a dancer also, and so, I have one channel where I do singing and dancing and then I have one channel where I do fitness; and I ended up combining the two.
On my singing channel… [viewers] would ask me, “How did you get that figure?” And then I would send them over to my “Superhero Fitness TV” YouTube channel. And with the music on the Superhero Fitness TV YouTube channel, they would ask me, “Who is that in the background? What music is that?” and I’m like, “Oh, it’s mine. Buy it on iTunes.”
So, I just did a lot of like mixing of the two.