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Madame Noire has given notice to many topical discussions including one phenomenon starting to emerge in the Western culture about women of color bleaching their skin.

We gave you the inside story and picked up startling facts. Apparently, there was a growing trend among women of color in communities retouching their skin to appear lighter. The news probably hit so close to home for some whose relatives or friends have fallen victim to this precarious skin-bleaching procedure. To our disillusionment, we’ve uncovered a few instances of men bleaching their skin too, and markets opening to them.

Skin-bleaching has generated into a billion-dollar franchise, and developed into a socio-economic debate in the most diplomatic countries around the world.

Is it ethical for men to deviate from their ethnic makeup? And second, are companies misinforming the general public by suggesting that fair skin is better?

Here are six sources of evidence to suggest more men are taking on this trend:

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