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(Online Journalism Review) — If you’re going to take on Groupon, you’re going to need to find a way to get more consumers in your market taking up your offers than are taking up Groupon’s. As any start-up online publisher knows, the most cost-effective way to spread the word about anything online is to get your readers to do your promotion for you.  Make it easy for your readers to redistribute your offers to their friends and family who might be interested in the deal, too. After all, if you’re trying to target better than Groupon, who knows better if a deal will appeal to someone than a friend or family member?

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