(B2C Marketing Insider) — I don’t know too many business professionals that are avid hip-hop fans. I happen to be a connoisseur of what we hip-hop evangelists like to call the “old school.” Those are the rap artists from the 80’s and 90’s that a lot of our parents told us we couldn’t or shouldn’t listen to. Most of these artists started off young and have grown to be pretty business savvy today. These old school artists have also seen the rise of the internet and felt its effect on their careers both positively and negatively. It is these hip-hop lessons learned that provide us valuable inbound marketing insight. One of my favorite hip-hop groups is Cleveland’s own Bone Thugs N Harmony who got their start in 1994 and was signed and promoted by Eazy-E. I remember rocking out to their music in my college dorm room! Only on the weekends though because I was soooo busy studying (yeah right!). One of the members of Bone Thugs N Harmony calls himself Bizzy Bone. Here’s what Bizzy Bone tells us about inbound marketing:
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