(AdAge) Green marketing has become ubiquitous in our post-“Inconvenient Truth” world, and consumers aren’t always buying it. Some consumers simply don’t embrace the “the hippie tree-hugger thing”; these consumers aren’t the ones we’re talking about here — they may never change their high-fructose corn syrupy ways. No, we’re talking about the 20% to 30% of Americans who are health- and wellness-minded and who demand more from the companies they buy from.
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