(Daily Finance) Go to any newsstand, and you will see a clear demonstration of market segmentation: There are specialty magazines aimed at brides, fly fishermen, sports car enthusiasts, Latino moms, and African-American singles.But there’s always the possibility of splitting these interest groups into even smaller, and more elite, clusters. That’s the premise of Black Is the New Green: Marketing to Affluent African Americans (Palgrave Macmillan, $35) by Uptown Media Group CEO Leonard E. Burnett Jr. and marketing consultant Andrea Hoffman.
Comment Disclaimer: Comments that contain profane or derogatory language, video links or exceed 200 words will require approval by a moderator before appearing in the comment section. XOXO-MN
